Consider explaining your choice of: 

• Subject matter you explore,  
• Likely place of publication, audience and purpose 
• What model texts you are using for inspiration 
• How you are hoping to engage your readers  

• Structure (opening, development and close) and why you chose this order of progression for the ideas within the text 
• Language to describe key stakeholders and what is at stake and the intended effect on readers 
• Quote examples of the kind of language you have used (word-level; sentence-level; paragraph-level) 
• The overall 'take-home' message for your readers and how you communicate this to engage them