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MHS Library | Visual Communication Design


-   Many products use letterform to identity the maker of the brand
-   Letterform can be used as a purely decorative element 
-   Serif
     * Has the ‘feet’ at the end of the letters
     * More conservative, traditional 
-   San serif 
     * With the feet
     * More contemporary
     * More relaxed and is preferred for communicating with the young